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| Sex in Advertising: Does it Sell? |
| Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer’s attention. It’s human nature to be curious about sex. Last edited on: Feb 15, 2005 @ 06:53:28 PM |
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| Is CRM Technology Living Up To the Hype? |
| Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Last edited on: Jan 21, 2005 @ 04:00:07 PM |
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| Brand Building: An Architectural View |
| Brands are built on personality attributes and consistant communications. Here's how to design your brand. Last edited on: Sep 26, 2004 @ 03:06:44 PM |
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| When Advertising Wears Out |
| Many say "an advertiser gets tired of his or her advertising before it ever appears." How many rotations are enough for a commercial or advertisement? Last edited on: Sep 26, 2004 @ 03:02:56 PM |
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