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| Generating Targeted Web Site Traffic |
| All Web traffic is not created equal. Effectiveness can depend on attracting customers in the right decision making stage. Article gives ideas for attracting the "right" visitors. Last edited on: Sep 18, 2004 @ 01:15:15 AM |
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| Understanding The Customer Decision Making Process |
| The customer decision making process drives Web site visitors' behavior and - ultimately - if and when he/she purchases. Article explains how understanding the process can help reach business goals. Last edited on: Sep 18, 2004 @ 01:12:28 AM |
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| 5 Steps for Developing a Tag Line for Your Product |
| Many companies do not have a large enough budget to hire an advertising agency to develop an advertising tag line. With some creativity and persistence, you can develop your own. Article explains how. Last edited on: Sep 18, 2004 @ 01:04:36 AM |
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| How to Get Started on Your Marketing Plan |
| When developing or updating a marketing plan, knowing where to start is often a challenge. This article explains how to start gathering information for your plan and gives ideas for getting started. Last edited on: Sep 18, 2004 @ 12:53:09 AM |
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| What To Include When You Write A Marketing Plan |
| For those new to marketing plans, the thought of writing a marketing plan from start to finish may feel daunting. It need not. Article explains content to include when writing a plan. Last edited on: Sep 18, 2004 @ 12:50:23 AM |
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| Marketing Objectives for Your Web Site |
| With objectives to help overcome your main online challenges you can work smarter, not harder. The article explains how to consider business models and the customer decision process when marketing. Last edited on: Sep 18, 2004 @ 12:47:29 AM |
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| Guide to a Profitable Marketing Mix |
| Marketing plan effectiveness is in part due to the mix of promotions, products, places (distribution channels), and prices you choose for your marketing plans. Last edited on: Sep 18, 2004 @ 12:44:44 AM |
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| Guest Articles: Good for Some, Bad for Others |
| A recent debate started the author thinking about how some marketing strategies can be right for one Website, but wrong for another depending upon the site's purpose. Last edited on: Sep 18, 2004 @ 12:41:57 AM |
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| Has The Definition of Marketing Changed? |
| Some feel the definition of marketing has changed. Article explains common misperceptions about the definition of marketing and gives several examples. Last edited on: Sep 18, 2004 @ 12:36:58 AM |
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