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Today I own many different websites and domain names and
they all try to follow simple rules that will ensure my
visitors don't click off before the site content reaches
their toolbar. Have a look what I believe to be a perfectly
structured site and one that I have found great success
with:
http://www.eliteteamireland.com/
Did you look closely? The reason for the success of this
site is that it doesn't contain many of the marketing
errors that new and not so new online business
entrepreneurs will make in todays market. If you are a
member of an affiliate program that contains these erros
then you need to take action immediately. If you don't have
the option to create your own site for affiliate promotions
then you need to find a new program to promote. This or
continue to suffer losses in sales and team members.
Here is a quick overview of how to structure a successful
marketing site:
1)Clearly define what your website is about. Patience is a
virtue but unfortunately it is not an attribute prevalent
in 99% of online surfers and if they don't know the purpose
of your site almost immediately, they will move on.
2)Focus on one or two services or products. A website going
in too many different directions will leave your visitor
feeling confused and more likely to click on to something
less cluttered.
3) Include a follow up form AND let your prospect know
exactly what is is for. Most people visiting online
business websites are doing so for the first time and they
are very untrustworthy, rightly so given the amount of
scams that have been perpetrated online, so it is important
that you tell them why you want their contact info.
Explain what they are going to get for providing their
details and in what form it is going to come (ie You will
receive an email course over 30 days etc. etc. etc.).
4) Provide your full contact info on your site preferably
with your own photograph prominently displayed. Again this
is down to trust, people need to know that there is a REAL
person behind this website and the more you can convince
them with your own details the more trusting they will be.
More trust equals more sales.
5) If you are going to make statements about your business
then it is much better to back them up with testimonials.
With the testimonial, like with your own contact info,
provide as many personal details as possible and for
maximum effect provide a photo aswel. Look at the website
above again to see how it's done.
6) Explain the compensation plan clearly. If you are
running an affiliate program or are promoting one then you
need to state how people will get paid in an easy to
understand format. The main reason people are at your site
is because they are looking for a way to create further
income, you need to state in clear terms how and when this
is going to happen.
Take another look at how the comp. plan is clearly set out
here:
http://www.eliteteamireland.com/
The above website works so well because it allays many of
the fears and answers the questions that people setting off
on a new business venture will have. It does this by
setting out clearly what you must do to get started and
backs it up with testimonials from people who have followed
the exact same methods to gain success. If you follow the
same strategy with your own website then you will gain the
same success as far as getting people on board.
What you don't see in the above model, but will be
explained in a subsequent article, is how effective
followup and a duplicatable system can virtually eliminate
any chance of failure if you follow the steps outlined.
There are people out there who will succeed at whatever
venture they happen to come across but for us mere mortals
it depends so much on the quality and layout of a company
backed up with sound support and a duplicatable system that
our financial success depends upon it.
If you don't want to fail then ensure that you do choose a
program that follows the steps above when supplying you
with a site to promote. Either that or build your own.
About the Author:
Mal Keenan is editor and publisher of Home Business Tips
Newsletter: http://www.home-business-tips-newsletter.com/
For a
company that DOES provide support, easy to follow training
and a
duplicatable system join my team below:
http://www.eliteteamireland.com/
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