Information Technology About Card CDs and Shape Discs

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About Card CDs and Shape Discs
Exclusive MCDI digital registration technology produces "perfect touch" CD and DVD shape business cards, 3 inch mini-rounds, logo discs and custom shapes in any quantity. To learn more read on.

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You may have noticed, many people today are just too busy or can't be bothered to type out a website URL address or even an email address from print on a regular business card. If you're still using a paper business card, potential clients may never experience the wonders of your website and you might never get an Email from them. But what if all they had to do is put your new CD or DVD Business Card in drive and sit back enjoy the show, then click to order or contact you? Now that ... anyone can handle.

When you pass around your CD or DVD Business Card, people show interest on the spot. Many will react as if you've just given them a gift. Your website hits will increase and you start making new connections...easily, instantly and electronically.

Much more than a Business Card, inside their shiny little hearts, they're a full-fledged CD, CD-ROM, CDR or DVD — loaded with video, data, sound, music and search functions, in the shape and size of your choice. Amazingly, millions of people (including 80% of AOL's customers) are still using dial up modems. With a Card Disc, ALL your contacts can experience the exciting full screen video and powerful graphic effects of your multi-media presentation or website, many for the first time.

Card Discs can auto-run a video-multimedia presentation, any website or webpage, hyperlink to Emails, offer reams of data and, still always, remain updatable, by you or your webmaster, via the internet.

Card Discs work wonders to capture qualified web visitors. They are literally electronic ambassadors to your interests and to your web presence. They are ideal for corporate videos, company profiles, product demonstrations, messages from the leader, manuals, catalogs, annual reports, contests, service information and, with your imagination, infinitely more!

MCDI CD Cards hold up to 220 MB of information depending on the desired shape. DVD Cards hold up to a Gigabyte. Even 40 MB translates into as much as 100 minutes of interactive presentation. A Shockwave Flash animation sequence, for instance, can be as long as 100 minutes, full-screen video (like a television commercial or a film trailer) will run up to 20 minutes. Even 40 MB gives you enough room to put an entire website's worth of information on a card, including background information on your company, product descriptions, a full explanation of services, and a strong sales pitch as well.

We design them to fit in the center section of a standard CD-ROM tray. Most cards are programmed to play automatically as soon as you load it into a CD-ROM drive. It's a fully complete, contained, self-playing software package.

MCDI can provide full screen conversion from your SP Video to disc with our exclusive self contained video engine so the viewer doesn't need a media viewer program on their computer. This allows you to utilize full-motion video in a manner that is extremely convenient for your viewers. They don't even have to be connected to the internet to watch your video. While many companies expend huge sums of money placing streaming video on their Internet sites, the reality is that streaming video is a rather frustrating experience for most people in today's 56K modem world. 80% of AOL subscribers are on dial-up modems! For these viewers, video doesn't “stream" from websites. In fact, many people are in awe when they see their computers perform like a digital television when an MCDI Card Video is placed in the drive.

This is not to discount the power of the Internet. CD-ROM Cards have turned out to be one of the most powerful tools to drive traffic to websites. Digital Cards are meant to connect your viewer to your website and Email at some point in the presentation. Connecting to your website allows you to track response; it can capture data; it allows for two-way transactions, including online ordering; and it allows for access to time-sensitive information. If some of your facts and figures are subject to change on a regular basis, don't put that information on your digital business card. Put it on your website and have your business card link to the appropriate page on your website to provide your customer with current up-to-the-minute information.

This ability to connect to a website keeps your MCDI Card Disc virtually “new" all the time. Content can be updated invisibly. The bottom line is that your presentation never goes out of date. Pricing charts, inventory spread-sheets, service rates and new product launches will always be timely when using this updateable technology. Consider the savings in printing costs alone.

Many business professionals have difficulty gaining access to a VCR in their day to day business environments. In many cases, office workers have to call an AV department just to set up a TV and a VCR. In contrast, all business professionals have a CD-ROM built into their desktop computers. All they have to do is pop the CD-ROM business card into their CD-ROM drive and it literally plays by itself.

Not surprisingly, the earliest customers (converters to digital business cards) were high-tech companies like Compaq, Lucent, XEROX, Canon, IBM, Microsoft and Sony. But CD-ROM business cards have proved exceptional value for small business direct-to-consumer applications as well.

It should be noted that CD-ROM business cards are designed to be played in tray loading CD-ROM and DVD-ROM drives. They are not compatible with vacuum-loading drives, slot-loading drives or car CD players.

Another option is to use recordable MCDI CD-ROM business cards. Recordable media is similar to the CD-R, CD-RW or DVDR discs that have become so popular in today's market, where you can burn your own discs right from your desktop computer. By using these recordable versions of CD-ROM business cards, companies can burn individualized and personalized content for their customers. Do you have customers who may not have Internet access? No problem! Just place your entire website, or a scaled down version, right on your MCDI CD-ROM business card and show them what they've been missing.

What's Next?

What could be even more effective than a CD-ROM business card? How about a DVD business card?

MCDI is now manufacturing DVD business cards for the truly high-tech savvy salesperson. DVD business cards play on both computer DVD drives as well as consumer set-top DVD players. They hold a staggering Gigabyte of information and high-resolution DVD quality video and audio with widescreen and surround sound, which are sales forces to be reckoned with.

The CD-ROM business cards and the DVD business cards both do one thing tremendously well — they generate buzz. These unique marketing tools captivate attention, elicit a willing audience for your message, provide reliable response tracking, and set your company apart from the competition.

That's the powerful impact of these increasingly popular digital business cards. They accomplish what very little else seems to do in this age of marketing overload: they intrigue people. That's something that print materials, television commercials, radio jingles and the Internet are no longer doing. When you publish on discs you show people your company is a player in ebusiness.