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Motorola Is global communications leader powered by a passion to invent and an unceasing commitment to advancing the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile.
Motorola (NYSE: MOT) has been at the forefront of communication inventions and innovations for more than 80 years. We have achieved extraordinary accomplishments along the way — such as making the equipment that carried the first words from the moon and leading the cellular communication revolution with the development of the world's first handheld cellular phone, the DynaTAC 8000x. More recently, Motorola has staked out a position at the forefront of 4G telecommunications. We hold a market-leading position in WiMAX deployments around the world. In 2008, we demonstrated the world's first WiMAX 802.16e mobile handoff and the industry's first over-the-air data sessions in the 700 MHz spectrum using the Long Term Evolution standard, the next evolution of mobile broadband.
With the rapid convergence of fixed and mobile broadband Internet and the growing demand for next-generation mobile communication solutions, our mission is to lead the next wave of innovative products that meet the expanding needs of our customers around the world. The trends toward media mobility, ubiquitous connectivity and wireless flexibility, coupled with mobile lifestyles and business, continue to expand. Today, Motorola's portfolio of technologies, solutions and services includes wireless handsets, wireless accessories, digital entertainment devices, wireless access systems, voice and data communications systems, and enterprise mobility products. We operate in numerous countries around the globe, tapping the creativity of diverse cultures and individuals. And we demonstrate each day, at every site and in all that we do, that doing business and acting responsibly are not mutually exclusive endeavors.
Motorola Is Targeting TheAs Motorola (NYSE: MOT) prepares to unveil its new lineup of phones based on the Google (NSDQ: GOOG) Android operating system, analysts are expecting the company to go after a lower-end niche that’s less crowded, rather than compete head-to-head against the likes of Apple (NSDQ: AAPL), Palm (NSDQ: PALM) and Research In Motion.
More importantly, Motorola will be trying to avoid its mistakes of the past—and won’t be trying to develop one hit device, like the Razr, but rather a solid portfolio, BusinessWeek reports. “I don’t expect these phones to be razzle-dazzle,” said Michael Mahoney, senior managing director at Falcon Point Capital. Motorola declined to comment.
The lower end smartphone market is a good niche. Margins could still remain relatively high because Android is a free operating system. Plus, the phones would be competing against devices, like the Samsung Instinct, which may be low-to-mid-range, but still drive people to use more data and surf the web, which carriers like.
Even if Motorola only achieve moderate sales, it would help. One new Android handset should sell for $300 before carrier subsidies, and another for $500, says Barclays Capital analyst Jeff Kvaal. At those levels, it would increase Motorola’s average handset selling price to $147 in the fourth quarter, up from $123 in the first quarter, Kvaal said. Next year, it could go higher. The goal of course is to increase the company’s overall market share. If it sees just mild success, it’s overall unit volume should increase by 20 percent to 70 million units shipped in 2010, Kvaal said, which will be a step in the right direction. Low-End Part Of The Smartphone Market
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