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Joint Ventures - Good or bad?
You hear a lot about joint ventures Today. They are heavily touted as a quick way to success. However, some are abusing their power, so you need to protect yourself. Learn how right now.
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A joint venture is simply a deal struck between 2 or more parties. It is typically for the purpose of advertising one or more products. The object is almost always to make money for all parties involved. Not all are bad. Some work out very well. However, the potential for abuse is great so be careful. In my opinion, they can often be bad news for the consumer, sometimes nothing more than the good buddy system. It goes something like this: "I'll say good things about you and your products. You say good things about me and my products, we'll both sell more." The problem is, some of the things being said ARE NOT TRUE.
Here is what the average "guru" does. They write eBook after eBook. Release product after product. Then push-push-push you to buy, buy, buy. They, for the most part, don't reveal the current methods they use. They talk about the ones that are starting to diminish or already have. They don't usually tell you the tools that they actually use. The really good ones that give you a competitive edge....right now! They'll tell you about them later, IF their effectiveness fails or something better comes out. They also usually don't tell you about the crappy ones that they have wasted money on, either. They might want to do a joint venture with that product's creator some day, so we can't ruffle any feathers, right? Some even abuse joint ventures to artificially inflate each others numbers. I'll give you an example of how this scam works. I affectionately call this one the "tidal wave".
We'll call the main participants of this venture "Marketer A" and "Marketer B". Marketer "A" is well known and has been around a long time. Marketer "B" is also fairly well known. Both have several very large opt-in email lists. Marketer "A" has a new tell-all guru deluxe Internet Marketing course he is selling. This course includes some software, and covers topics such as how to drive huge amounts of traffic to your website. Marketer "B" builds a new website supposedly using tips and tricks he learned from Marketer "A's" course. The theme of the new site is a marketing product based on software developed as a result of Marketer "A's" new guru deluxe Internet Marketing course. You can try this newly developed marketing product free for 30 days by simply filling out a short form with your valid email address. Here is where the huge lists and the joint venture(s) come into play. First Marketer "A" and Marketer "B" both send out a message to all their lists about Marketer "B's" soon to launch new website and how great it's going to be when it's done. (The newly developed marketing product at the site is sure to help you a bunch.) They both also work side JV's (joint ventures) with several other list owners. There was also some paid advertising done in other ezines along about the same time. This produces the first "tidal wave" of traffic to the soon to launch new site.
A couple weeks later, all JV participants send out a follow up email that the new site has launched and OHHHH how it's kicking serious butt! The same follow up appears in the paid sources on or near that same day. This produces another tidal wave of traffic. There is a little "twist" added to the messages sent out in the 2nd wave. All the credit for the new site's success is given to Marketer "A's" HOT new marketing course. There is even screen-shots to "prove" that Marketer "A's" traffic tactics work. Yep! Proof is right there. Look at all the traffic it has received, and it's a Brand New site! Marketer "A's" marketing course has catapulted Marketer "B's" new site to instant success! It is strongly implied that all you need to achieve the same is buy the tell-all guru deluxe Internet Marketing course.
Is that really all I need?
Let's take a closer look at what has happened. The first wave concentrated on Marketer "B's" new site. Go check it out, it will inspire you! Blah, blah, blah. After a couple weeks, you kind of forgot about it and you get the follow up. You go back to see the proof of all those unique visitors this hot new site is getting. You may not even realize you were one of the statistics. Both first and second wave's generated a lot of opt-in subscribers and sales for Marketer "B". Some will almost certanily remain and pay after the 30 day trial expires. The opt-in subscribes are valuable in future marketing efforts/JV's. The follow-up message sold a huge number of tell-all guru deluxe Internet Marketing courses because everyone wants instant success. Too bad they were tricked and it won't be so easy for them. Things such as this example happen all the time. As always, let the buyer beware.
Conclusion
Pay attention. Soon, you can become a master at uncovering deceptive practices. If you spot what you think might be a shady deal, ask questions. For instance, how many subscribers were notified about this? How many JV's and paid advertisements are involved in this promotion? And so on. I would also suggest that when you do uncover deceptive practices, you mark the participants well. You would want to use extra caution when dealing with people on your "D"(deceptive) list. Perhaps you won't deal with them at all. That one is your call. I am mainly interested in provoking thought that leads you to uncovering deception and finding the truth of the matter. A better informed purchase is always a better purchase. So, what about the question, are Joint Ventures good or bad? Well....it depends. Good or bad for whom might be a better question.
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