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COFFEE: The World's Most Popular Beverage!
Coffee is actually a term that was once used for a wine that was made from the berries of a coffee tree. In fact, the black wine, as it was referred to during that time, is used in religious rites...
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COFFEE
Special Coffee Moments In The World
When was the last time that you were out in the elements with only the sky for the roof and the ground for the floor? How about the stars for the blanket and the moon as the pillow? How many times have you been outdoors with your family enjoying the scenery and the beauty of the wild?
During those times what did you share with your beloved wife as you reminisce the times that you two were still in high school and your spirits were high? What did you reach for in the open flame trying to make sure that everything was just right?
What was the one thing the two of you could share hurriedly in the morning and savor slowly and deliberately in the evening? What one thing that bonds you and your wife on the cold nights of autumn and the very cold days of winter? What is the only thing that you enjoy more than a two-inch steak?
I think you know what I'm talking about here. I think you have caught the drift...I am talking about the only potion known to man that is both powerful and soothing at the same time. Yes folks, I am talking about coffee. Coffee, the caffeine packed, antioxidant rich and most flexible of God's entire gift to man.
Enjoying the power of coffee
Coffee has shared our lives in many ways than one. For some people, it is that first cup of coffee that they made for a special someone. For others, it is that cup of coffee they shared on a cold winter night.
I can still remember one of my friends going like this...one day I was at one of them fancy cafés outside the office building. I had a regular cup of brewed coffee in front of the piles of work I had to do for the day. I was just finishing my work when a voice came at me out of nowhere.
"Hi there! Mind if I share the table?" I looked up and saw the most beautiful face I have ever seen in my life. I said it was okay and I stood up and got her seated. Man! I couldn't believe we talked for over an hour.
I was about to ask her a question when she excused herself. She suddenly said, "Oh! I'm sorry I've got to get going my husband's here!" the thing is, I didn't even get her name but I do remember the coffee she was having that day...Hazelnut Frapuccino. Good thing that I know my coffee, I think hazelnut frap will forever hold a very, very special place in my heart.
The Brewing Of Coffee In An Industry
Hot coffee is brewing all over America! That is, coffee diner shops are swarming in almost every corner in different avenues. It's as if people are leaving their own homes to drink their favorite mocha or cappuccino in one of these restaurants. In fact, according to a 2001 survey conducted by the National Coffee Association, an everyday coffee drinker will actually consume numerous cups on a daily basis, which sums up to millions and millions of coffee cups within 24 hours.
Coffee is such demand that many entrepreneurs are setting their eyes on running their own coffee restaurant business. But just when you think that it's all about the brew, donuts, and perhaps a good book, think again because truthfully, there's more than what meets your business mind.
To be able to compete in the coffee restaurant industry, you need to develop dynamic marketing strategies. The initial and perhaps the most important step is to identify your target market and build your identity from it. If you want to cater to students and young professionals, a more urban- and younger-sounding brand name will do. Of course, there's the logo and maybe a catchphrase that will further enhance the probability of your being recognized.
One marketing tool that is often taken for granted is the word of mouth. Research shows that out of five customers, four of them are likely to favor a restaurant they haven't patronized yet simply because of their friends' or families' suggestions. So as a coffee shop, you can dazzle your present customers with the widest array of coffee and other beverage choices, the tastiest pastries to go with them, and the most excellent customer service they could experience.
Without a doubt, patrons will double or even triple in a very short while. You can also take advantage of other marketing media like newspapers, brochures, radio, and TV advertisements, though they can be costly.
Partnerships with other related businesses may well boost your café and will create diversity that your customers will surely love and look forward to. You can make your own book club, for example, knowing what a perfect combination a drink such as coffee and must-read literature can be.
Most of all, all your marketing methods should be client-based. One of the most efficient techniques is survey. Their opinions, suggestions, and comments can help you improve your service and the overall operations of your business so you can be more marketable and competitive.
Indeed, the coffee restaurant industry is meant to last longer than what most people might have expected. Well, what could beat good marketing strategies and brewed coffee?
Coffee Facts And Trivia You Can Enjoy
Coffee is actually a term that was once used for a wine that was made from the berries of a coffee tree. In fact, the black wine, as it was referred to during that time, is used in religious rites as wine by people of Mohammed. Of course, as time passed, coffee became a staple and not just wine for religious ceremonies.
Caffeine, although universally taken, is actually one of the substances that are being prohibited by the International Olympic Committee. In fact, there are athletes that are banned from competing because of caffeine.
They must not have 12 micrograms of caffeine in their urine. This can be reached when you drink about five cups of coffee straight. And here we thought it is only steroids were being banned in the Olympic battle ground.
Did you know that the body can absorb as much as 300 milligrams of caffeine at one time. This can be gotten from about 4 cups of coffee. Additional cups don't work because after this limit is reached, they don't provide any more stimulation. In fact, the body has an internal system that neutralizes caffeine every hour.
Coffee in the cowboy era makes theirs by straining ground coffee in a clean sock and then dousing them in cold water. This is then heated over fire. Hmm... Coffee in socks! Yukk!
In Paris, the first coffeehouse was opened in 1689. Its name Café Procope was taken from the owner Francois Procope. The café caters to artsy people in the city.
Cappucino is actually the result of several word derivations that are used in different ways. The most original derivation was from an order of friars, the Capuchin. Their name comes from the term used for the hood part of their habit, the cappuccio. Since the color of the cappuccino resembles the habit- coffee topped with cream or milk- it has since began to carry that name.
Countries used different ways to grade their coffee. For instance, in Costa Rica coffees are graded according to the bean. In Kenya, they use the standard A, B, C system which are already in place as grading system for most products on the market.
Different countries drink their coffee in different ways. The Moroccans for instance add peppercorns while those from the Middle East use cardamom and spices. Austrians love putting whipped creams into their coffee cup while the German and the Swiss like it with chocolate. Egyptians drink it black while the Italians use sugar. The turks even use coffee in their wedding feasts.
Turkish bridegrooms present coffee to their new wives. The custom even mentions that failing to do so can be a grounds for divorce. There are coffee houses in Yugoslavia that are known as kafano. They will brew your own coffee while you wait. They use deyza, an open pot and use tiny cups called the demitasse.
Coffee: The World's Most Popular Beverage
Coffee is the world's most popular and consumed beverage. It is usually served hot prepared from the roasted seed of coffee beans. Its popularity has given birth to many kinds of instant coffee. The word coffee entered the English way back in 1598 from the Italian word "caffa" via the Turkish word "kahveh" through the Arabic word "qahwa". The ultimate origin of the word is uncertain there being several legendary account of the origin of the drink.
Coffee is such a drink which is liked by all people irrespective of their age or geographical location. Coffee is made either hot or cold. The cold preparation of coffee is as popular as the hot one. You can have your coffee with or without milk or simply with some whipped cream to make it sinfully delicious.
Coffee is the second most traded commodity in the world next to petroleum. The popularity of coffee can also be judged by the rising number of coffee pubs and cafes all over the world. People of all the age groups can be found hanging at such cafes enjoying their cup of coffee. In the morning, in the afternoon or in the nights the coffee house business does not stop.
Many researches have shown that coffee reduces the risk of a number of diseases and ailments like diabetes, gall stones, cirrhosis and many more. Coffee forms the chief source of stimulant caffeine in the human body. The good and bad effects of coffee are still being researched on. A cup of coffee, when you are really down, can make you more alert and boost your power of reasoning. Anything, including coffee, when taken in moderation does not have an adverse effect on your health.
Like cocoa and banana coffee is a tropical export that is produced almost exclusively in the rain forests of the developing world, but is mainly consumed in the wealthier nations. Fortunately more and more coffee drinkers are demanding that their favorite baristas serve coffee that is grown in a manner that protects and not destroys the rain forests.
Did you know that the farmers all over the world harvested 7.4 million tons of coffee in 2002 , an all time high , and almost double the amount harvested in 1960. It is also remarkable that one out of every five cups of coffee worldwide is consumed in the United States. Meetings are held, proposals are discussed, marriages are proposed, deals are finalized, and a lot more happens over the magical cup of coffee or java.
ABOUT THE AUTHOR: "Want to find out about essiac tea and green tea caffeine? Get tips from the Types Of Tea website." -- Jennifer Seaton
BRIAN ALAN BURHOE: www.brianalanburhoe.com
Bon Appetit!
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