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cdINKstudio - The Color of Business
Symbolism, clever use of color, and bold expressions to be who you are in the business world.
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© 2006 cdinkstudio.com - winter article
Symbolism, clever use of color, and bold expressions to be who you are in the business world... are just a few things that decorate the personality of your business. Artwork can enforce any visual that you may want to project, such as speed, stability, cheery, giving, and etc. The point is, the more an artist can expose your business attitude - the more memorable and individual that business becomes.
Although most businesses feel that they are the best in the business - but only true chemistry must connect between it's "look" and the potential buyer. Kinda like love at first site. Either it grabs your interest at the first hello - or it blends in with the rest of the herd.
I don't just get an idea - and hand it to you.. hoping that we can make it work. I like to use alittle of everything to find the "perfect you". This consists of a thinking process with a handful of little elements to help you stand out from the rest. These elements strengthen your advertising, and appeal to the public.
A simple element is the simple use of color. Color has it's own temperature, and can be very hot - to very cold. It can accentuate speed, comfort, power, and passion. One personal thing I always like to ask is, what color is your business personality? It's all a matter of opinion, and there is no wrong answer. One can only benefit when putting alittle time and thought into their work. It gives you something to think about.
If your Business Personality is RED.... then your business may be associated with speed, passion, blood, excitement, leadership, agressiveness, anger, energy, and leadership..Strong Red examples: Red Cross, Coca-Cola, KMart, Yahoo, Fire Departments, Netflix, Target, Keebler, Budweiser, Arm & Hammer, Yahoo, Dairy Queen, Verizon, Radio Shack, BandAid.
If your Business Personality is YELLOW.... then your business may be associated with intellect, vibrance, strength, sales, communication, and popularity. Strong Yellow examples of McDonalds, Burger King, Yellow Pages, Better Business Bureau, Chiquita Banana, L'Oreal, Revlon, Post Its, Smiley Face Buttons, American Express, Symatec Internet Security, Pittsburgh Steelers.
If your Business Personality is BLUE.... then your business may be associated with technology, health awareness, compassion, skill, intelligence, masculinity, and determination. Strong Blue examples: AT & T, Police Departments, Dell, NBC, General Electric.Reebok, Vicks, Dr.Scholl's, Noxema, BlueCross/Blue Shield - Direct Blue Insurance, PayPal, QTip.
If your Business Personality is GREEN.... then your business may be associated with responsibility, grounding, natural resources, finances, money, stableness, security, and growth. Green examples: Xbox, Heineken, Capital One, Arbor Day Foundation, Irish Spring, Palmolive, Discover, Helmans, Banks, Natures Way, Mr Yuk, Financial Institutions, Arbor Foundation, MiracleGro.
If your Business Personality is PINK.... then your business may be associated with creativity, playfulness, love,loyalty, fun, imagination, females, nurturing, supportive and childlike innocence. Pink examples: Love's Baby Soft, Bath Bubbles, Candies, Breast Cancer Awareness, Double Bubble Gum, Playtex, Johnson's Baby Products, Cotton Candy, Barbie, Dance Studios, Maybelline.
If your Business Personality is ORANGE.... then your business may be associated with kindness, confidence, warmth, social support, , help services, and health.. Strong Orange examples: Sunkist, Scissors, Discover, Orange Julius, Tropicana, Motrin, Libby's, Prison Uniforms, Tang, Tropical Products.
If your Business Personality is PURPLE.... then your business may be associated with wisdom, change, travel, justice, inspirational, empowerment, and entertaining. Strong Purple examples: Aussie, Welches, Purple Hearts, The Children Society, Lavender Soap, Winery, Religious Practitioners, Royalty.
Does the color of your business promote what it's SUPPOSE to?
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