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Online management systems for MLM distributors
Summary
In today's competitive world companies depend on their management system to run their business. Network marketing distributors are in essence one man's company, and as such, they need an efficient, cost effective system to control the many aspects of their daily work.
Time is the most valuable, expensive asset. Distributors who aspire success cannot afford to waste it on administrative activities.
This article will show why online management system is a crucial tool for any distributor – beginners and experienced alike –in achieving their goals sooner rather than later.
Background
Most articles discussing success in network marketing, mention issues such as selecting the right MLM company, compensation plan, attitude, recruiting methods and commitment among other things. However, online management system as a key working tool enabling success, is hardly ever mentioned.
In the article “Network Marketing Training- The Top 10 MLM Tools for BLAZING MLM Success” there is a list of the top 10 tools distributors require to grow their organization:
1. Telephone
2. Voice mail
3. 3 way calling
4. Audios
5. Videos
6. Replicating Websites
7. brochures
8. Presentation book
9. Email
10. Business card and stationary.
Now, as much as these tools are important, they focus on ensuring a single sale rather than managing these sales once accomplished.
A “common” distributor may add to 2 – 3 prospects in average per day to his list. This adds 700 - 1000 prospects annually! All of them are the outcome of hard work and a lot of time and money invested.
At this point, traditional tools such as files, notes, contact lists or even excel spread sheets fail, and online management system becomes the only option.
The Beginner
Beginners have a lot on their plate. To become successful, they have to master all aspect of their new work as quickly as possible. Sales are essential for the existence and growth of every business, but for a new business it is a "make or break". Consequently, the portion of time invested in sales and sales related activities reflects directly on the distributor’s success.
Lucky beginners are sponsored by good leaders, but no matter how supportive the organization or the company they joined are, the new distributors are still pretty much on their own.
Administration tasks demand daily attention, which consumes an ever increasing share of the distributor's precious time.
Just think of the time needed to organize the list of prospects, prioritize, pencil down and arrange meetings, write notes, find telephone numbers, send emails, compose new letters, take care of advertising…
All this work must be done, yet it does not contribute directly to the distributor’s bottom line's profit.
As time goes by, prospects lists inflate and time dedicated to sales shrinks while support and administration activities expand.
No wonder that statistically, 80 – 90% of new distributors drop out within their first year of operation.
Organization manager
Once a distributor has added a few new down-lines, he becomes an organization manager. Since dropout percentage is high, organization managers are in constant pursuit to recruit new distributors on one hand, while maintaining and supporting their existing organization.
Let us analyze the process where a surfer visiting a Website becomes a distributor: statistically, 1% of surfers fill in an application form, and 1 – 2% of these leads become distributors. When you think of the quantities of people involved, attention, time and effort invested in turning these leads to distributors, 2 things become very evident:
1. The recruiting process should be professional, short and efficient
2. Lowering the dropout percentage is vital in supporting a healthy, stable and growing organization.
It is always more interesting and tempting to deal with real people than to spend time in administrative tasks. However, proper management becomes a more important issue than selling abilities on the way to make a real success.
Management systems - functions and contribution
It is unthinkable for today's distributor to imagine working without a computer, Email or the internet. Just the same, it's futile to try and lead a home based business without the support of a computer based management system. Such systems would not only enable a far better control of all the aspects of the business, but it will also handle all administrative tasks much better than the distributor himself and would free him to deal with other important issues.
This is how all companies and businesses function. Every department is backed and monitored by a computerized system, especially designed to efficient the work process and help employees carry out their tasks and fulfill their goals.
Management systems for assistance of the MLM's distributor
Distributors, being a self employed working from home, need a system that would cover all the aspects of their work and enable them to control the business by a click of a button.
The systems referred to here, should not be confused with what MLM companies provide their distributors to review their commission, stock and profits. The management system, as referred to here, is a professional tool, specially designed for MLM distributors.
These systems should include:
• Professional – and personal - recruiting internet Website.
• Manageable data base of prospects, customers and down lines.
• Detailed record for every prospect, customer and distributor, containing personal data, contact details, notes, meeting diary and correspondence.
• Auto responder for prospects
• Communication and training center.
• Personal contact feature: Sending personal messages to prospects, customers and down lines
• Statistic and report applications to analyze own, and organization performance.
• Multi-lingual system that will support maximum exposure to overseas markets.
As most distributors are not entirely comfortable with computer's applications and the internet, it is of utmost importance that the system should be user friendly.
Such systems are available on monthly subscription basis only, for 15 to 50 $ per month. This is a very reasonable, negligible expense for what the distributor gets in return – a saving of resources, efficiency, full control and management of his entire business.
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