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The key to a successful massage and bodywork business is to keep the clients you already have, happy. Satisfied clients not only stay with you throughout your career, they tell other people who become your clients.
Satisfied clients fill your appointment book, saving you thousands of marketing dollars. Learning how to retain your clientele is the number one way to build your business. Many therapists don't spend enough time doing the small things that make their clients feel appreciated and special. If more time is spent spoiling your clients, less time would be spent freting over which useless marketing venture you should attempt next.
Here are 3 free business tips from our new eBook, Massage Marketing Strategies, to help you start spoiling your clients and to help you advertise in ways that your clients will appreciate:
1) Add comfort to your clients visit: To enhance your clients visit to your business, offer them a bag of herbal tea to take home after they pay for their treatment. Adhere a mailing label sticker to the tea bag that reads, "INSTRUCTIONS: 1) Add hot water, 2) Curl up in your favorite chair, 3) Reminisce about your massage, 4) Remember we are here for you! Then list your business name and telephone number.
Store your tea bags in a wooden tea bag holder and have a variety of choices available. This inexpensive idea is good for client relations and it advertises your business for you.
2) Improve your Telephone Skills: We all know what it's like to be on the receiving end of a telephone call to a business where the person answering the telephone sounds anything except excited that you are calling, right?
Answering your telephone in a hospitable manner gives the caller a warm feeling about your business. For example, saying, "Thank you for calling {business name}. This is {your name}. How may I assist you?", tells the caller that you are pleased to hear from them and eager to help them.
3) Enhance Your Business Cards: You can enhance your business cards to get clients to retain them by adding useful information to the back side of the business card. For example, you could add a "Top 5 Ways to Reduce Stress" (including #1 Get a Massage), or "Positive Affirmations for a Stress-Free Day".
Adding useful information to your business cards will encourage your clients to keep them in their wallet and refer to them often, and be reminded of you.
*There are 96 more business tips just like these inside the Massage Marketing Strategies E-Book, and you will receive it right away via email! Here's what else is inside:
Fifteen (15) Massage Business Articles written by marketing expert, Colleen Holloway
A Sample IC Agreement - Without one you could lose everything!
A Web Site Checklist for Increasing Your Income and Making Your Web Site Work for You
The Top 10 Ways to Market Your Business Without Spending A Dime
Tell me, "What Have You Done to Market Your Business Today?"
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