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Advertising Sales Representative
Advertising Sales Respresentative Business can be very lucrative.
This Business offers a flexible schedule and an income of $40,000+ First Year
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Advertising Sales Representative
Vital Information:
Start-up Investment:
$200 (1st months advertising expense)
$400 - $1700 (computer or laptop)
Break-even time:
2 months
Estimate of Annual Revenue and Profit:
Revenue $40,000-150,000
Typical Fees:
Commissions range from 5% - 20%
Advertising: Direct Mail, Classified ads in
trade journals, customer referral incentives
Web Site
Greatest Expense:
Telephone Bill
The possibilities with owning an Advertising Sales business
are limitless.
Why? Think about it...how many businesses, large and small,
can't use greater exposure for their products or services?
Why not create a Home Based Business that satisfies the needs
of other businesses?
An Advertising Sales Representative, Home Business can be
quite lucrative.
Here are two examples of how you might approach this Home
Business Opportunity:
Your job as an Advertising Sales Representative is to locate "Quality
Trade publications" as well as Classified ad locations which targets
the customer of the Company you are advertising for.
It's best to begin with one niche and then expand into another.
Let's assume that your specialty is in the area of pets. You just love
animals. You read magazines; you attend various pet shows…
If you don't have an area of specialty, you'll need to research an
area of interest.
You'll need to contact various publications related to your advertisor's
product or service which provide advertising space. Inform the
advertising departments of these publications that you intend to
run ongoing advertisements for numerous companies.
Since your advertisements will run on an ongoing basis, you've
increased the value of the publication to its reader, in that you've
assisted the publication in exposing its readers to additional
resources.
Since you are providing a substantial value to the Publications readers'
and thus the publication itself, request a preferred advertisor's discount.
Ensure that you are made aware of each publications demographics.
You'll want to know the size of the circulation, average age of its readers,
average income…as much information as possible.
Record this information on index cards or database for easy access.
On the other end of your business, you'll focus on contacting various
stores and other pet related organizations--in this case, pet stores and
organizations. You'll offer these businesses an opportunity to utilize
your advertising services.
Explain to your potential advertiser that you'll publish their company's
advertisement in specified number of highly targeted publications.
Of course, you'll inform the business owner that that his or her business
can benefit by using your services since your company is able to provide
highly targeted advertising at a fraction of normal advertising costs.
You can also offer a "preferred customer discount" which is only offered to
customers who run ongoing advertisements.
Research quality, targeted publications and then contact each to request
a 1.5 - 5 inch ad. Place 3 - 7 advertisements from 3-7 different advertisor's
into this one advertisement spaces. Of course, you'll
need to call your organization something like: "Love Your Pet-Coop."
What have you accomplished?
You've provided for your advertisers, great
exposure in quality publications.
You've added credibility to your advertisers
since there are multiple companies listed.
You've increased the value of the publication
in that you've provided additional resources
for its readers.
For the cost of one advertisement, you've
listed several.
You've earned a percentage of the advertisement
costs.
Benefits to owning an Advertising Business
Flexible schedule
Your office is wherever you are
Low overhead
Steady income
Continual growth
Tax benefits
A different approach to owning
an advertising sales Business
Group promotional coupons from several types of related organizations…
Using the above example…a pet store and a pet supply store.
Purchase quality mailing lists of individuals and groups who purchase
items related to pets.
Place all of the promotional coupons along with your business card
into an envelope and then mail the envelope to the individuals and
groups on the purchased list.
Alternatively, you can create a coupon card that lists multiple businesses.
Consider using a paper folding service provided by Kinko's, Office Depot…
to fold your sheet into 3 segments. Using a folding service will
provide a crisp, professional look.
Folding the page into 3 segments allows you to mail the pieces without
need for envelopes.
As an alternative to using 8 x 11.5 sheets, some Advertising Sales
Representatives use standard post card sized ad sheets. One benefit
to this approach is decreased mailing costs. Another benefit, if you're
just starting out, is that you can easily fill the space of a post card.
Tips for running your Advertising Sales Business
Always include your own advertisements when advertising for
your customer.
Ensure that you advertise in quality publications
Ensure that you purchase quality mailing lists
Ensure that you ask your customers for referrals
to related businesses.
If you use the 3 segmented, full page method,
consider folding your sheet with the ads listed on
The outside. This allows the customer to see
immediately, that your offer is of interest to them.
Pay attention to deadlines
Make frequent inquiries with your advertisers
regarding whether or not their customers are
using their coupons and why.
Operating an advertising Sales business can be quite lucrative and is
limited only by your creativity and fortitude.
Note: it is critical that you create a working
Business Plan. You don't want to neglect this step. You will
need to refer to it frequently as your business develops
and also in the event that you persue financing for business
expansion.
To learn how to create your own Business Plan, visit us
http://www.ownabiztoday.com/businessplan.html
This text is a workbook that you can use to create your own
business plan.
If you prefer to use Business Plan software which has professionally
designed templates, visit http://www.ownabiztoday.com/bplanpro.html
Be sure to request our Bi-Weekly Ezine. In it, you'll find additional
Home Business Start-Up's and other Business Resources. To view
some of the topics that we've covered, visit:
http://www.ownabiztoday.com/subscribe.html
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Bridging the GAP Between Opportunity and Success,
http://www.OwnABizToday
Shawn Price-Pierce
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