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Verrius developed KellyNorris.com to demonstrate her specific style: professional, direct and unpretentious. The navigation is uncomplicated, the site design and text are built to be search-engine friendly, and the content is delivered in a fresh, economical format.
Copywriting and editing services are ubiquitous offerings across the Internet, but few sites sufficiently demonstrate the writers' talents and specialties. Kelly Norris has over a decade of experience providing Web, advertising, brochure and other varieties of business text, and her site was built around her talent for composition and economy.
Rather than flood the site with endless text, Verrius focused on what the author wanted to emphasize and designed an interface that reflected her personality and proficiency. We believe the "less is more" philosophy we incorporated highlights the writer's strengths instead of diluting them behind a wall of impenetrable and unnecessary content, which is too often littered across the Web.
What we understand about the Internet and its users is that reading text on a computer screen is a different experience than reading a printed page, and what may seem hospitable in print quickly becomes laborious on the Web. People who surf the Net with any regularity will agree that this is a fact too many developers have yet to recognize.
One of the keys to a successful Web site is the copy that appears on its pages, which must be both search-engine friendly and a pleasure to read. Copywriting and editing are but one of Verrius's specialties.
Here is a sample of KellyNorris' writing, an Excerpt from Dr. Ho's Hands-On Solutions to Neck, Shoulder and Headache Problems:
As someone showing an interest in this book, it's likely that you or someone you know suffers from headache, neck pain or shoulder pain, three of the most common conditions I've treated during my nineteen years of practice as a chiropractor and an acupuncturist. You may have noticed that it seems quite ordinary for someone to make an off-hand comment that he or she suffers from migraine headaches, carpal tunnel syndrome, a chronically sore shoulder or other maladies. An unfortunate truth about these pain conditions is that they usually recur, sometimes repeatedly over the years, and are so seldom treated successfully using conventional medicine that the sufferer simply resigns him- or herself to a lifetime of pain.
If you find yourself among the group I just described, you're not alone. The statistics on muscular pain conditions are alarming: they are the number one cause of worker absenteeism in the US and cost upwards of $60 billion annually to treat. Typically the money spent on medical treatment does not produce results that are as successful as the body's own ability to heal, meaning most of these billions are simply wasted. It has been estimated that close to 80% of North Americans have suffered or suffer regularly from one or more of these pain disorders. Among the thousands of patients I treat in my practice, a disproportionate number complain of varying forms of head, neck, shoulder and limb pain. For every patient seeking treatment, however, there are many who do not, either because they lack the time, are adopting a $ldquo;wait and see" posture about their pain, lack the insurance or financial resources, or are simply cynical about the efficacy of treatment. It is for both my regular patients and those whom I will never meet that this book was written. It is my singular mission to help you rid yourself of pain for good, without surgery, symptom-masking medications, time-consuming rituals or other disruptions to your life.
Even if you suffer from a disorder that produces ongoing muscular spasm and chronic pain such as fibromyalgia, Dr. Ho's Hands-On Solutions to Neck, Shoulder and Headache Problems can help ease your discomfort, no matter your physical condition, age or level of fitness, and put you on the path to a happier and more productive life. Through education and the methods of self-treatment provided herein, you can relieve your pain without the ceaseless appointments and wasted money so many experience using today's healthcare system, and with true and lasting results.
This concise book provides simple solutions for even the worst pain conditions, ends the mystery of chronic pain and its causes, and offers sound advice on medication, lifestyle, body mechanics and the need for integrated physical and emotional support to help you avoid injury and suffering now and for the rest of your life.
Both from my own experience, and from the experiences of the thousands of patients who have walked through my doors, I know how plaguing pain events like migraine, arthritis or chronic muscle stiffness can be. They can force you to take bed rest, make you use sick leave, or at the very least substantially cut into your effectiveness in the workplace. At home, you may find that you lack the energy to properly care for or interact with your family, perform routine tasks, and be your normal loveable self. Pain, particularly the chronic variety, can make it hard to be social and productive. When suffered over a period of longer than a couple weeks, or when experienced repeatedly, pain can lead to depression, isolation and an inability to enjoy life as normal. The goal when faced with recurrent neck, shoulder or headache problems is to treat the source of the pain, avoid unnecessary treatments that don't address the root problem (and can lead to problems of their own) and learn how to keep these problems from returning.
Two questions my patients commonly have are: Why does it seem that more people suffer from head, neck and shoulder pain than ever before? and Why hasn't my MD been able to cure my pain? Let me address both of those questions before we go any further, for they are the basis of this book and a major aspect of my practice.
I agree that the numbers of people suffering from these pain conditions are increasing, and at a perplexing rate. Many of my patients remark that they don't recall their parents or other relatives complaining of such maladies years ago—they might remember their mother, for example, having of an occasional headache, but those memories seldom include her having spent the day in bed in a dark room, completely incapacitated. Few people I've interviewed remember any adult from their childhood having tendonitis in his or her hands. Didn't people suffer from these conditions forty years ago? Certainly they did, but not in the numbers that we do today. And the natural question to that statement is: Why?
There are many possibilities to the answer. One is that the productivity in our part of the world is under greater scrutiny than ever before—we work longer hours, produce more per hour and have more demands placed on us than our parents or grandparents did. The average North American now works 80 hours more per year than was the norm fifty years ago. For most employees, regular, substantial breaks are a thing of the past—ten minutes every few hours must do, with 30 to 60 minutes for a lunch that sometimes gets consumed at a desk or in a car. The survival of most families now requires both parents (or the single parent) to work outside the home, which translates to increased work for everyone concerned, with home duties an additional burden after long hours on the job. People have less time to relax, to enjoy leisure activities and to do the types of exercise that were once considered a normal part of life, like taking a stroll or gardening, simple acts that keep the body and mind loose and fluid.
Our physical and emotional stressors are immense, our time is tapped and there is no end in sight. For many of us the only enjoyable part of the week is the weekend, but even then we find ourselves so exhausted that we spend it collapsed on the couch. From car to desk to car to couch, often with a cell phone cradled against one's neck, is not a healthy way to live, but it has become the norm for many of us. And there in the backs of our minds is that ever-present push to do more, produce more, achieve more. No wonder we're feeling squeezed, both emotionally and physically.
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