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Sony DADC's new "n-CD Card" sets a new standard in creating customer excitement by connecting disc content with exclusive online applications. This promotion card is the enhancement of a conventional CD card which includes value-adding and exceptional online features. A personal digital key ensures the individuality of each n-CD card and accessed content. This 'intelligent' disc comes in the shape of a credit card and can contain a wide variety of applications located on the disc, such as computer games,corporate information or promotional videos. The uniqueness lies in n-CD Card's innovative technology that directly links the card to an exclusive and secured Web site on the Internet via an automated registration process. Every n-CD card can access its personalized Web area as the individual CD-card holds a unique serial number which functions as a login and password. This invisible serial code eliminates the stickers on each CD and automates the login process. Manual input of serial codes which are electronically printed on the discs, isn't necessary any more. This Web site becomes a vehicle for businesses to implement direct one2one marketing with n-CD Card holders. "Great customer features are vouchers or bonus points. Customers will be truly rewarded and businesses are offered unique cross-promotional opportunities at the convenience of just few clicks," explains n-CD Card Product Manager Herbert Bucher. "But how about using the disc as a pre-sales tool for an event? Reach potential customers by handing out free n-CD cards which include neat features. Whoever decides to buy a ticket online will then be granted access to even more exciting applications, such as discounted merchandising or rebates. Companies just have to unlock the n-CD Card code after the purchase is made!" Businesses taking advantage of this innovative solution will also be generating new information of incomparable quality on their customers' online habits. The card number is the key to data on browsing behavior and content preferences. Without investing heavily into research, n-CD Card allows companies to gain in-depth understanding of their consumes which is used for creating customized and customer-oriented marketing programs. Sony DADC created the n-CD Card solution to add value to a traditional disc and make online tracing for improved marketing programs possible. n-CD puts content on a CD and links the disc to premium information in a way that it can only be accessed via the Internet from the original disc. The protected connection is called Secure Web Link and requires the original n-CD Card to be inserted in the computer drive. n-CD Cards can consist of an audio or ROM session. The technology behind the n-CD Card identification concept is a number called Postscribed IDTM which enables the automated inscription of alphanumeric data (max 192 bytes). The code is readable by any computer drive.Note: With a daily capacity of 2.5 million discs, Sony DADC is the world's largest provider of pre-recorded optical discs and innovative solutions, supplying a full line of high-quality products and services to the entertainment business. Services include digital asset management, authoring, editing, copy control, graphic design, mastering, replication, packaging, distribution and fulfilment for CD-Audio, CD-ROM, DVD, Super Audio CD, Recordable and PlayStationTM discs
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