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I was going through some websites that post graphic design projects to bid on and I found one that needed to have their logo converted to vector art. If you do not know what vector art is, the quick explanation is art that can be resized without losing resolution. If a logo is in vector art, you can make it as big as a billboard and it will still look sharp and clean. Back to the posting, they said they had a logo but needed it converted to vector art. Until you have art that is in vector art then you don’t have a logo, you have art. Unless you are a web-based company and have no need to print your logo, you need a logo that can be printed. Now I don’t want to lose you on this statement: “You can have a so called logo that looks like one color, lets say green. However, it may still be CMYK (Four-Color Process) or RGB (Red, Green, Blue).” Also in vector art there are some things you can do and some things you can’t. You need to know this before you decide on a logo. You may have created something that you really like only to find out that it will cost you out the kazoo to get business cards and stationary printed.
With all the websites that claim they can make you a logo for your business for under $250 you need to know a few things. First, anyone can make a piece of art and then call it a logo. Here are some questions to ask. Will the logo they create be adaptable to all the venues for advertising that you use now or may use in the future? Can the logo be economically reproduced on everything from stationary, signs, advertisements and specialty items such as tee shirts, pens, etc.? Can it be branded in the marketplace? Does it closely resemble another company’s logo? Could someone stop you from using the logo because of that resemblance? Does it look good in black and white? (You don’t want to purchase full color ads all the time)
You would be surprised how many companies out there today spend very little on what will become the entire focus of their marketing campaign. You see a logo is more than just a piece of clip art. Your logo will be associated with your products and/or services. There are other considerations to think about when deciding on a new logo. Seek a professional to help you with this. If you are serious about your business, then take your logo seriously. The majority of companies don’t start out big; they get big by offering great products and/or services and they brand their logo until the masses recognize it. Just a few of these companies include McDonald’s, Nike, Microsoft and AFLAC. A logo does not make a company strong; marketing a logo correctly makes a company strong. In closing, be leery of investing less than $1200 for your logo and stationary layout. Most agencies that take the factors describe above into consideration will charge between $1,800.00 and $3,000.00 depending on your needs. Do it right the first time and you will not have to spend more money later. Whoever creates your logo have them provide the logo in the different formats you will need. Here is the must have list of formats for the majority of businesses: EPS, JPG, TIFF, BMP in both color and black and white (except JPG which in 99.9% of the time needs to be in color only). Please feel free to post your questions or comments.
Author:
Frank Wilson
Noticed Design, Inc.
http://www.noticeddesign.com/
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