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Google Democracy
Is Google, as its creators (Larry Page and Sergey Brin) claim, ‘uniquely democratic’?
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Google - Internet Democracy in Action?
Is Google, as its creators (Larry Page and Sergey Brin) claim, ‘uniquely democratic’? Well, it is certainly unique, or at least it was when it was founded. However, its claim to be democratic is extremely questionable. If it is indeed a democracy, it is one comparable to that of 19th Century Britain, where only the very rich had any real vote, people with many properties had multiple votes and bribery was rife.
Google works on the assumption that by putting a link on your page to another site, you are casting a vote for that website. However, is this assumption a reasonable one to make? The short answer is…no - not any more. The primary, and perhaps most fundamental flaw in this is:- people can put more than one link on each of their pages. If some people have more votes than others, then surely this undermines the democratic fabric on which Google is said to be based. Furthermore, people often pay for links on high ranking sites - we call this advertising. Google reads every link on a page, it has no absolute way of knowing whether it was paid for or not. Can a system where votes can easily be bought, ever be described as democratic, even in the loosest sense?
“If some people have more votes than others, then surely this undermines the democratic fabric on which Google is said to be based.”
Another fissure in Google’s faulty claim to be democratic is the well know fact that some votes are worth a lot more than others. The higher a site ranks in Google's Page Rank (PR) system, the higher the value of its votes. This seems a reasonable assumption, a high ranking site is very likely to have useful content, (to have been linked to by other sites, although this page may, indeed, have purchased these links - i.e. advertising as previously discussed!) therefore it is likely to link to another site with valuable (by this i mean wothwhile to people searching for the particular keyword it comes under) content. However, it is not the fairness of Google’s system that this article is questioning, it is its claim to be democratic. Weighted voting cannot exist in a truly democratic system.
Overall, Google’s system is indeed ‘uniquely democratic’, in the sense that is unique compared to any democratic system I know of. With; multiple voting, some votes being worth more than others, buying votes and more, it is extremely doubtful that Google is indeed the democracy of the internet. Although it is of course, still (in my humble opinion) the very best search engine around!
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