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The secret is… There is only one true expert who can show
you how to drastically improve the effectiveness of your
website and your marketing. With dozens of so-called
guru’s, consultants and experts ready and willing to give
you (or charge you for) their advice, there is actually
only one person you should listen to on a regular basis.
Only one! And his name is Eric Graham… No, no… just
kidding…
The only “experts” that you should listen to and trust are
your visitors. The visitors that come to your website or
view your ads are the only true experts. They will share
their expert opinions with you by the actions they take
while on your website.
Not sure what headline to use at the top of your page… You
have a couple of options:
Pay an “expert” consultant like me to look it over for you
and give you copywriting recommendations, for a few hundred
dollars an hour.
Or…
“Ask” your visitors which one is best, by split testing
each element of your headlines and letting your visitors
vote with their credit cards… The one that converts to
sales best wins!
Trying to figure out how much to charge for you new ebook?
You can hire an expert… I can talk to you all day about
advanced pricing theory and explain to you how prices with
a “7” in them (such as $17, $97, $777) usually convert
better. I can walk you through an analysis of the price
points of competing/similar products…
Or…
Simply test 3 or 4 different prices to see which one is
most profitable. Often the greater perceived value of a
higher price actually converts better than a lower price.
But you won’t know if that’s true for your product and your
visitors until you test it. Again your visitors will teach
you more about pricing than any consultant ever could. You
just need to “ask” these experts by testing.
If done properly, the questions you can get your “visitor
experts” to answer about your website by simply testing, is
endless.
Now, don’t get me wrong, I am not saying that you should
never hire a consultant or expert -- after all my clients
happily pay me a lot of money to help them improve their
conversion rates. And I am worth every penny! ;-)
But what you need to understand here is that the best
experts, became experts by studying and testing, testing
and testing different elements over and over until they
developed a set of “best practices”. So, by hiring someone
who has been in the trenches you can save time and money in
the long run.
However, every website, business, product and visitor
demographic is different. Just because something works at
one website, doesn’t automatically mean it will work at
yours. The best consultants will tell you that you still
need to test everything. So in the end it’s still your
visitor who’s the true expert.
Just imagine the results you could achieve over the next
year, if you took the time to test only one new element
every week. Even if half of the tests were failures and
didn’t produce improvements in your conversion rates, you
would still discover 26 ways to improve your sales. Even if
each improvement only boosts your conversion rate by 1/10th
of 1%, you would have improved your conversion rate by over
2.6% (and probably much more!)
Look over your current sales statistics, and ask yourself,
“How much more profit would I be making if my conversion
rate jumped by 2.6%?”
With most sites currently converting at an appalling 1% to
2%, a 2.6% improvement could triple your sales…
Let me ask you a question: Imagine you have a website
selling information on how to learn to play the guitar,
getting 1,000 visitors per day. And I came to you and
showed you how I can change a few things about your page,
improve your search engine positioning and triple your
traffic? Would you be excited? Sure.
Then, why not get equally excited about optimizing your
website for maximum conversion rates?
Many online businesses will spend hundreds of thousands of
dollars optimizing their sites for the search engines. But
then they waste 99 out of every 100 visitors that they
spent so much time and effort getting, simply because they
failed to invest in “asking the experts” (their visitors)
first. Had they taken the time to optimize their site for
conversion rate, before driving the traffic their results
would be 10x more profitable.
The great news for you is, so few online businesses are
currently testing anything! This means that you are in a
position to absolutely dominate your competition by simply
listening to the true experts… Your visitors!
About the Author:
Want to improve your conversion rates? Eric Graham is the
CEO of several successful online companies. A top authority
on eCommerce & Internet Marketing, he's an in-demand
speaker & consultant. Visit www.web-site-evaluations.com
today for an in-depth evaluation to boost YOUR websites
conversion rate!
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